Debbie has been in Healthcare Operations over 25 years where she worked for HCA starting both a Hospitalist and Behavioral Health program as well as a SNF Administrator for HCR Manorcare in Jacksonville, FL. She has a passion for moving quality outcomes across the continuum of care.

She completed a Business Management degree at Middlesex Community College in Connecticut and a bachelor’s degree in Psychology as well as a Master’s degree in Rehabilitation Counseling from University of North Florida.

Debbie moved to Austin, TX in March of 2020 and enjoys being outdoors and live music that Austin has to offer. In her spare time, she loves yoga and has volunteered to administer and develop a support group for families who lost their loved ones to lung cancer and helps local charities in Austin Tx.

Lance Lunsford is an experienced health care executive with notable roles in hospital communications and marketing as well as a long history in health care advocacy and public policy.

Lance Lunsford began his career in journalism where he became a published author. Today, he does work in media relations on healthcare’s most difficult issues as well as marketing strategies around public affairs and campaign engagement needs as well as service line volume enhancement. His company, Groundswell Health is based in Austin, and designed a custom communication system to assist over-committed health care communication teams.

Lunsford serves a variety of organizations including one of the largest state hospital associations in the country. His company’s work also includes large hospital systems and rural hospitals, providing services on advocacy initiatives as well as patient volume strategies. Groundswell Health also specializes in marketing for health care B2B enterprises, helping shrink the sales cycle and appeal to hospital buying groups.